tmrw.coffee

Woodshed Coffee & Tea will rebrand in early 2024 to tmrw.coffee.

What & Why

For the past couple of years, we've been selling tmrw.coffee branded items, preparing for a rebrand that would bring you, our valued customers, a more focused retail experience for coffee and an exciting push into e-commerce for our tea brand -- Woodshed Tea. The time for that exciting change has finally arrived!

There is no change in ownership, just a nudge in direction and strategy. Below is a little history and an explanation of the shift.

We started 2015 importing and selling tea under the Woodshed Tea brand, and for the first three years, our focus and energy were solely on e-commerce and killed it!! Our success in tea allowed us to launch our shop in 2018, and we are forever grateful to Caleb Arter at Blue 7 for seeing the opportunity for a connected shop and giving us a runway to launch. We loved being connected to Blue 7, as the intermingling of customers boosted our brands. It was a #win-win.

In 2020, our breezeway closed to welcome new neighbors: Preacher Pottery (https://www.preacherpottery.com) , CYL Infrared Studio (https://cylinfraredstudio.com/studio/oklahoma-city-ok) , and 3113 Nail Studio (https://www.3113.studio) . These incredible teams have brought a new dynamic to our side of May Avenue, and we couldn't imagine a better set of neighbors to work beside. The closing of the breezeway was a win for our block of shops, but I would be lying if we didn't miss the "shared shop" traffic and community!

So, we began to assess a lot of things as a business and settled on the following two issues as needing to be right-sided:
1. Woodshed is known for its matcha, but lattes rule the sales reports. Our tea continues to take a back seat to our coffee, which is not surprising, as our coffee is incredible!!
2. Woodshed is still a tea-forward brand, as our socials are @woodshedtea, which confuses some at best and deters "coffee lovers" at worst.
We can do better on both fronts -- first, we need to get back to our roots in tea by letting Woodshed Tea (https://woodshedtea.com) shine solely as a tea brand with all its products and history.
Second, by elevating our tmrw.coffee brand to be our leading retail brand, especially as we look to expand our footprint in 2024 to another location with a mobile and text order-friendly drive-thru.
The future is coffee and tea; by separating concerns, we can act intentionally as we market each brand independently.
Thanks for your continued support of our shop and our team. The community you've helped build around our matcha, coffee, and space continues to inspire!!
Sam DuRegger
Founder, Woodshed Coffee & Tea
Email: sam@tmrw.coffee
Next Steps
New Sign & Window Art
We'll update the sign and window art in the coming months, as J&B Graphics is retrofitting the Woodshed sign with something like the logo above. We'll lose our woodgrain paint on the front doors (which has lasted way longer than I ever anticipated) and refresh the look.
Google, Yext, etc
We'll begin replacing the Woodshed Coffee & Tea brand on all the maps with tmrw.coffee, hopefully, this will be done with little disruption, as we will just be updating the name and descriptions.
In-store Branding
We'll begin switching out Woodshed cups for tmrw cups and press into the brand a bit more as we emphasize our history in the location and the new direction we are heading as a company!
Online Ordering & Website
We are close to finishing the updated website and will switch over our online ordering to live directly at tmrw.coffee. No more subdomains; you can order directly from our website!!
Instagram Strategy
@woodshedtea (https://www.instagram.com/woodshedtea/) will archive many posts focused on coffee and begin to produce tea-related content, actively integrating our products with a focus on e-commerce. If you want to buy a curated selection of quality tea, we hope you'll point your friends to @woodshedtea (https://www.instagram.com/woodshedtea/) !
@tmrw.coffee (https://www.instagram.com/tmrw.coffee/) will begin actively posting on the shop, our team, the community, and the things we find fun and exciting in coffee and tea. It will be more storytelling and documentary-focused, introducing our seasonal drinks and the team behind the Linea @tmrw.coffee (https://www.instagram.com/tmrw.coffee/) -- Get tmrw's coffee today!
Now Available -- Barista Bot!